Parallel Session
Euro-Asia Tourism Studies Association Inaugural Conference
Parallel Session 1-A, 11:20 am - 12:50 am, June 8th (Monday), 2015
Chih-Sheng Kang, Doshisha University, Japan
DEVELOPING OF SERVICE INNOVATION IN TAIWAN CONVENTION AND EXHIBITION INDUSTRY
Yuichi Hirooka, Wakayama University, Japan
WHO DO TRAVEL AGENTS TRULY REPRESENT IN JAPAN?
Yasong (Alex) Wang, Indiana University of Pennsylvania, USA
AN INTERPRETIVIST APPROACH TO BARRIERS TO INNOVATION ADOPTION FOR RURAL SMALL AND MEDIUM-SIZED TOURISM ENTERPRISES
Ali Afshar, Institute of Higher Education Eqbal Lahoori, Iran Mona Erfanian Salim, Institute of Higher Education Eqbal Lahoori, Iran
VERNACULAR ARCHITECTURE CAN ANSWER TO CONTEMPORARY SECOND HOMES OWNERS’ REQUIREMENTS presentation
Parallel Session 1-B, 11:20 am -12:50 am, June 8th (Monday), 2015
Rosa María Vaca-Acosta, University of Huelva, Spain María Dolores Sánchez-Fernández, University of A Coruña, Spain Alfonso Vargas-Sánchez, University of Huelva, Spain
CONSEQUENCES OF THE IMPLEMENTATION OF RESPONSIBLE PRACTICES IN THE SPANISH HOTEL CHAINS presentation
Helen Murphy, James Cook University, Australia
TOURIST PREFERENCES FOR AUSTRALIAN ABORIGINAL EDUCATIONAL TOURISM
Orsolya Czegledi, University of Burgundy, France Antoine Marsac, University of Burgundy, France Patrick Bouchet, University of Burgundy, France
THE ROLE OF CULTURE AND PHYSICAL ACTIVITIES IN THE DEVELOPMENT OF NATURAL PARKS -A FRENCH-HUNGARIAN COMPARISON
Parallel Session 1-C, 11:20 am -12:50 am, June 8th (Monday), 2015
Tamara Rátz, Kodolányi János University of Applied Sciences, Hungary
THE ROLE OF NICHE PRODUCTS IN HUNGARIAN TOURISM – A DEMAND ANALYSIS presentation
Marica Mazurek, Matej Bel University, Slovakia
MODELS OF BRAND EQUITY – A TRANSFER FROM THE PRODUCTION TO TOURISM SETTINGS AND THEIR APPLICATION
Simon Teoh, Murdoch University, Australia
BHUTAN’S GROSS NATIONAL HAPPINESS TOURISM MODEL: THE PARADOX IN BHUTAN’S ‘HIGH VALUE, LOW IMPACT’ TOURISM POLICY
Parallel Session 1-D, 11:20 am -12:50 am, June 8th (Monday), 2015
Yang-Ting Huang, Kun Shan University, Taiwan .
POYIH COUNTRYHOUSE ~ A MIRACULOUS FAIRYLAND
Ren-Kai Cheng, Wowprime group, Taiwan Shuo-Shiung Chou, Tunghai University, Taiwan Zhi-Liang Zhao, Providence University, Taiwan
THE ENTERPRISE CULTURE OF WOWPRIME AND MOULDING OF LIFE -A NARRATIVE OF MY ULTRA-MARATHON EXPERIENCE
Ming-Jhen Tsai, Tunghai University, Taiwan Shuo-Shiung Chou, Tunghai University, Taiwan
USING SOCIAL NETWORK ANALYSIS TO INVESTIGATE THE COMBINATION OF COCKTAIL INGREDIENTS
Tzu-Yu Chen, Fu-Jen University, Taiwan Che-Jen Su, Fu-Jen University, Taiwan Hsin-Hsing Liao, Taoyuan Innovation Institute of Technology, Taiwan
ADOLESCENT INFLUENCE STRATEGIES AND FAMILY VACATION DECISION MAKING: A CONTRAST BETWEEN TAIWAN AND SOUTH KOREA
Parallel Session 1-E, 11:20 am -12:50 am, June 8th (Monday), 2015
Lien Sheng Yung, Cathay Japanese Cuisine Development Association, Taiwan
FORUM：THE HOSTORY AND FUTURE OF JAPANESE CUISINE IN TAIWAN
Jun-Ren Wang, National Taiwan Sport University, Taiwan Chieh-Han Yang, National Taiwan Sport University, Taiwan
THE EXPLORATORY STUDY OF THE RELATIONSHIP BETWEEN TOUR LEADER AND GUIDE
Yi-Chieh Fang, National Taiwan Sport University, Taiwan Jun-Ren Wang, National Taiwan Sport University, Taiwan
EXPLORING THE ECOTOURISM DEVELOPMENT STRATEGY IN TAIWAN
Parallel Session 2-A, 5:00 pm – 6: 30 pm, June 8th (Monday), 2015
Tomonori Oshima, Ritsumeikan University, Japan
INTEGRATED TOURISM DEVELOPMENT ORGANIZATION AT KUMANO HONGU IN JAPAN
Wan-Ting Shih, Taipei Chengshih University of Science and Technology, Taiwan Chang-Lien Ho, National Taiwan Sport University, Taiwan Jun-Ren Wang, National Taiwan Sport University, Taiwan
THE EFFECTS OF ARGUMENT QUALITY AND ENDORSERS ON CONSUMERS’ PURCHASE INTENTION: THE MODERATING EFFECT OF WORD-OF-MOUTH
Yeqiang Lin, California Polytechnic State University, USA Po-Ju Chang, National Chung Hsing University, Taiwan Rui Song, Chinese Academy of Social Sciences, China
DETERMINANTS OF TOURISM PARTICIPATION: EVIDENCE FROM CHINA
Hirofumi Miyagi, Osaka University of Commerce, Japan Masaki Toyama, Japan Travel Bureau Foundation, Japan
AN EMPIRICAL ASSESSMENT THROUGH PROCESS QUALITY AND IMAGE IN TOURIST DESTINATION: AN APPLICATION TO KYOTO
Parallel Session 2-B, 5:00 pm – 6: 30 pm, June 8th (Monday), 2015
Joanna Kosmaczewska, University School of Physical Education, Poland Francisco Dias, Polytechnic Institute of Leiria, Portugal
MOTIVATION OF CHOOSING A DESTINATION OF TEMPORARY STUDIES ABROAD: THE ROLE OF ATTRACTIVENESS OF COUNTRY, CITY AND UNIVERSITY IN DECISION-MAKING PROCESS presentation
Nigel Ho, the Hong Kong Polytechnic University, Hong Kong, China Sylvester Yeung, the Hong Kong Polytechnic University, Hong Kong, China
AN INVESTIGATION OF JUNIOR FLIGHT ATTENDANTS’ EMOTIONAL INTELLIGENCE STYLES
Sang Jun Kim, Kinki University, Japan
DESTINATION MARKETING FOR ACTUALIZATION OF A TOURISM NATION
Masayuki Maruyama, Poole Gakuin University, Japan
STUDY ON DEVIATION OF PREFERENCES OF YOUNG PEOPLE AND COMMODITY CHARACTERISTICS OF PACKAGE TOURS IN JAPAN
Parallel Session 2-C, 5:00 pm – 6: 30 pm, June 8th (Monday), 2015
Jaroslav Mazurek, Catholic University Ruzomberok, Slovakia Marica Mazurek, Matej Bel University, Slovakia
INFLUENCE OF CULTURAL AND HISTORICAL HERITAGE AND POTENTIAL AT THE BUILDING AND STRENGTHENING OF BRAND (BRANDING) IN HISTORICAL CITY OF KREMNICA, SLOVAKIA.
Yueh-Shiu Lee, National Penghu University of Science and Technology, Taiwan Jun-Ren Wang, National Taiwan Sport University, Taiwan Wan-Ting Shih, Taipei Chengshih University of Science and Technology, Taiwan
INFLUENTIAL FACTORS OF PURCHASE DECISIONS OF SPORTS LOTTERY: AN APPLICATION OF MEANS-END CHAIN THEORY
Yanki Hartijasti, Universitas Indonesia, Indonesia Gilang Widya Kartika, Universitas Indonesia, Indonesia Savira Miranti, Universitas Indonesia, Indonesia Monica Devina, Universitas Indonesia, Indonesia
EXPLORING SERVICE QUALITY OF THE UNBEATABLE BALI: COMPARATIVE STUDY WITH YOGYAKARTA, INDONESIA
Wenlung Hung, National Taiwan Sport University, Taiwan Jun-Ren Wang, National Taiwan Sport University, Taiwan Che-Jen Su, Fu Jen Catholic University, Taiwan
EFFECT OF EXPERIENCE MARKETING - A CASE STUDY OF SLEEPOVER ACTIVITY NMMBA
Parallel Session 2-D, 5:00 pm – 6: 30 pm, June 8th (Monday), 2015
Yuji Kondo, the Morisita Memorial Research & Foundation, Japan
THE STUDY OF TURNAROUND OF THE AIRLINE BUSINESS.
Naohisa Kakutani, the Morisita Memorial Research & Foundation, Japan
STUDY OF LCC ROUTE ENTRY EFFECT IN SIGHTSEEING IN OKINAWA
Sanghee Park, Hanyang University, Korea Namjae Cho, Hanyang University, Korea Che-Jen Su, Fu Jen Catholic University, Taiwan
A FOCUS GROUP ANALYSIS ON THE USE OF SNS
Parallel Session 3-A, 3:20 pm – 4: 50 pm, June 10th (Wednesday), 2015
How-Son Hsieh, Taiwan Hospitality and Tourism College, Taiwan Chung-Ling Kuo, Lee-Ming Institute of Technology, Taiwan
A STUDY ON THE EUROPEAN ART TOUR ITINERARY OF TRAVEL AGENCIES IN TAIWAN
Mu-Yen Kuo, TransWorld University, Taiwan Tze-Yu Fang, Kun Shan University, Taiwan How-Son Hsieh, Taiwan Hospitality & Tourism College, Taiwan Gan-Hong Chen, Taiwan Hospitality & Tourism College, Taiwan
MODERNISTIC DISCUSSION OF SOUR CABBAGE DIETARY
Che-Jen Su, Fu Jen Catholic University, Taiwan Sanghee Park, Hanyang University, Korea Jen-Hao Ou, Fu Jen Catholic University, Taiwan Anne-Marie Lebrun, University of Burgundy, France Patrick Bouchet, University of Burgundy, France Nina Muncherji, Nirma University, India
SOCIETAL INDIVIDUALISM AND NATURE-BASED EXPERIENCE: A CONTRAST BETWEEN TAIWAN AND FRANCE
Parallel Session 3-B, 3:20 pm – 4: 50 pm, June 10th (Wednesday), 2015
Chu-Chuan Ho, Taiwan Hospitality & Tourism University, Taiwan Yu-Tzeng Lin, Taiwan Hospitality & Tourism University, Taiwan
THE INFLUENCE OF COMMUNITY EMPOWERMENT AND STRATEGY OF SUSTAINABLE TOURISM ON LOCAL RESIDENT—AN EXAMPLE OF FENG-TIEN VILLAGE
Mei-Hua Chung, Taiwan Hospitality & Tourism University, Taiwan Yu-Tzeng Lin, Taiwan Hospitality & Tourism University, Taiwan
THE DISCUSSION ABOUT ASSOCIATION BETWEEN GREEN-THERAPY AND HOLISTIC HEALTH FOR PEOPLE
Chih-Peng Chu, National Dong Hwa University, Taiwan Cedric Hsi-Jui Wu, National Dong Hwa University, Taiwan Yu-Ling Su, Taiwan Hospitality & Tourism University, Taiwan
THE INFLUENTIAL FACTORS OF THE COGNITIVE-AFFECTIVE-CONATIVE MODEL OF RESTAURANT IMAGE
Wen-Hui Yang, Taipei College of Maritime Technology, Taiwan Hsiu-Yin Huang, Taiwan Hospitality & Tourism University, Taiwan
PROBING FOR BARRIER-FREE TOURISM BUSINESS
Tu-Kuang Ho, Taiwan Hospitality & Tourism University, Taiwan Wei-Yu Jhu, Taiwan Hospitality & Tourism University, Taiwan
THE INVESTIGATION ON SERVICE QUALITY SATISFACTION OF INTERNATIONAL HOTEL IN HUALIAN
Parallel Session 3-C, 3:20 pm – 4: 50 pm, June 10th (Wednesday), 2015
Yu-Tzeng Lin, Taiwan Hospitality & Tourism University, Taiwan Mei-Chi Yu, Taiwan Hospitality & Tourism University, Taiwan
PRELIMINARY DISCUSSION ABOUT HUALIEN ELEMENTARY SCHOOL TEACHERS" BEHAVIOR CHANGE FOR HOLDING ECOTOURISM-FILED TRIPS.
Yu-Tzeng Lin, Taiwan Hospitality & Tourism University, Taiwan I-Cheng Chen, Taiwan Hospitality & Tourism University, Taiwan
ACTIVITY EXPERIENCE OF CULTURAL FESTIVALS AND WELL-BEING：THE CASE OF NEW YEAR EVE"S STRIKING BELL ACTIVITY IN JIAN CHINXIU TEMPLE
Yu-Tzeng Lin, Taiwan Hospitality & Tourism University, Taiwan Josephin Wu, Taiwan Hospitality & Tourism University, Taiwan
DYSPHAGIA - PROPOSAL OF SENIORS TOURISM HEALTHY EATING EXPERIENCE
Yu-Tzeng Lin, Taiwan Hospitality & Tourism University, Taiwan Chia-Lin Wu, Taiwan Hospitality & Tourism University, Taiwan
DISCUSSION ON SUSTAINABLE DEVELOPMENT OF ORGANIC FARMS FROM LOHAS PERSPECTIVE
Parallel Session 3-D, 3:20 pm – 4: 50 pm, June 10th (Wednesday), 2015
Yu-Fen Lin, Taiwan Hospitality & Tourism University, Taiwan Hsiao-Min Chuang, Taiwan Hospitality & Tourism University, Taiwan
A STUDY OF THE IMPLEMENTATION OF SAFE FOOD PRODUCED AND SOLD LOCALLY - FRESH LIVING STORE CASE
Hsing-Hui Lin, Taiwan Hospitality & Tourism University, Taiwan Ching-Ting Chung, Taiwan Hospitality & Tourism University, Taiwan Yong-Huei Wu, Taiwan Hospitality & Tourism University, Taiwan
THE INFLUENCING FACTORS OF ATTENDEES’ EVENT COGNITION TOWARDS LOCAL BENEFITS AND SATISFACTION - THE CASE OF TAROKO MUSIC FESTIVAL
Ya-Duan Chang, Taiwan Hospitality & Tourism University, Taiwan Yuh-Jen Wu, Taiwan Hospitality & Tourism University, Taiwan Yu-Chia Liu, Taiwan Hospitality & Tourism University, Taiwan Chun-Min Lin, Taiwan Hospitality & Tourism University, Taiwan
A SURVEY OF CLASSIFICATION AND PUBLICATION TRENDS OF TOURISM-RELATED BOOKS
Chen-Hsiung Chou, Taiwan Hospitality & Tourism University, Taiwan Yu-Chen Chen, Taiwan Hospitality & Tourism University, Taiwan
DEVELOPING AN EVENING CITY TOUR FOR HUALIEN
Parallel Session 3-E, 3:20 pm – 4: 50 pm, June 10th (Wednesday), 2015
Ming-Wei Yang, Taiwan Hospitality & Tourism University, Taiwan Maw-Cherng Lin, Taiwan Hospitality & Tourism University, Taiwan
THE CARRYING CAPACITY OF RECREATION SITE ON QIXINGTAN IN HUALIEN
Yu-Ting Hung, Taiwan Hospitality & Tourism University, Taiwan Maw-Cherng Lin, Taiwan Hospitality & Tourism University, Taiwan
THE PORTER"S DIAMOND MODEL OF MEDICAL TOURISM INDUSTRY IN TAIWAN HUALIEN
Yia-Jhen Liu, Taiwan Hospitality & Tourism University, Taiwan Chien-He Kuo, Taiwan Hospitality & Tourism University, Taiwan
SEASONAL FACTORS AFFECTING THE MOTEL INDUSTRY-THE MOTELS IN HUALIEN FOR EXAMPLE
Jia-Jhen Liu, Taiwan Hospitality & Tourism University, Taiwan Ding-Han Wang, Taiwan Hospitality & Tourism University, Taiwan
TAIWAN"S FIRST GENERATION OF ENTREPRENEURSHIP AND FAMILY BUSINESS SUSTAINABLE STRATEGIC ANALYSIS-A CASE OF D PASTA FACTORY IN CHIAYI